How Does SEO Work?
It seems that very often, people ask me what SEO means and how it works. Most webmasters are new to the SEO world, but I can tell you, once you’ve done a little research on the subject, you’ll be amazed at the answer. In this article, I’ll go over what SEO is and how it really works.
When I first started writing this article, I was ready to get to the bottom of the question, “What is SEO?” But that’s not the end of the story. As I talked to webmasters and search engine optimization experts, I realized something interesting.
So many people believe that search engines don’t count the quality of the content of a page has. They think that “the human factor” is not important, that the search engines only need to check the HTML, the coding and the spelling. And that’s just not true.
You see, the search engines look at your page for several different reasons. Each page needs to be coded correctly and you need to make sure the keywords are being used correctly. The code can help search engines to crawl your site, but if it isn’t written properly, they can’t use that information.
Another reason that a search engine will index a page is because the page contains relevant content. When you write a page, you have a number of keywords, but how do you know that those keywords will bring up a related site? Well, if the keywords don’t match up with any of the search results, you don’t want to add them to your page. If you can give a webmaster a list of keywords and links to all of the sites where the keywords are being used, you will help improve your rankings and help in search engine optimization.
One of the problems that many pages have is that they are too long. Some webmasters are under the impression that longer pages rank better. The reality is that longer pages are harder to navigate and your visitor will walk away more quickly, thus making them less likely to come back.
Search engines look at your page from a number of different angles. They consider the page’s length, the navigation, and the ease of navigating your page. If you don’t make the page easy to navigate, then your visitors will find it hard to locate what they are looking for.
Another aspect of SEO that is often overlooked is the title of the page.
A title is one of the most important parts of a page. It is how search engines see the content of your page.
A title is not as simple as writing “THIS is the page title.” That title is not considered relevant by the search engines.
A good title is one that is full of keywords. Also, it should include your site name, as well as your URL. By doing this, the webmaster knows exactly what their visitors are seeing, which is why having the proper title is so important.
These days, there are lots of tools available that help create good titles. There are many out there that will help you make your titles as descriptive as possible, which are great tools to have available when working on improving your website.
Once you understand how SEO works, you’ll be able to take advantage of those tools and make sure that your title is perfect. After you learn how to write an optimized title, you’ll have a clear path forward to your success.